In this paper the implementation of the Ethic of products and services\r\nthat exists in the Republic of Macedonia iz analyzed. Therefore, the research\r\nconducted in this paper shows the products and services which are been\r\noffered in Macedonia and how they manage to adhere to standards based on\r\ntheoretical and empirical research. It is emphasized the need for companies\r\nto focus on issues related to ethics and the application of this process to\r\nenterprises in the Republic of Macedonia (specifically Pollog Region). To\r\nanalyze this effect, it is necessary to use the method of surveying with\r\ncustomers in the Republic of Macedonia. The analysis was based on 50\r\ncustomers on Pollog Region, which clearly ilustrates how ethical are\r\nproducts and services of these companies and how consumers fail to\r\ndistinguish between ethical and unethical products. However, with data\r\nprocessing, is concluded that consumers have a relatively good knowledge\r\non ethical products and services; hence, products and services that the\r\ncustomers consume in this region are much less and are based on ethical\r\nstandards.
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